Obay!

Whimsical and subversive, adverts for anti-thought medication "Obay" have been appearing at bus stops around Toronto. I caught one on my walk to work the other morning but was too bleary with morning tunnel vision to manage a response other than "whaaa?"



And then I didn't give it another thought until I saw a Digg story about it today. Which makes my diagnosis and daily medication all to obvious.



But I trust that my sense of locality is, in fact, intact. Because while I registered the ad, it only registered as an ad, and was accordingly dismissed by my brain as junk. And indeed, it is apparently the first in a two-part campaign for some Ontario college thing. Viral marketing and all that.

Besides which -- I distinctly recall how fat and fluffy the snow flakes were today, the one that landed on my glasses, and the way it all stacked in a lattice upon the ambient slush.

February 18th, 2008 / 1 Comment / Tags: subverts, mindfuck, too early for funny, locality, snow